Positioning and Branding Strategy of Banyan Tree Hotels and Resorts Free Essay Example, 3000 words

According to the research findings, it can, therefore, be said that Angsana, the sister trademark of Banyan Tree underneath the given name of Colors of Angsana, the Angsana trademark also tendered an experience, which was centered on civilizing sightseeing and soft exploration, often positioned in less visited destinations, for instance, Laos, Sri Lanka, as well as China. Made up of an assortment of boutique resorts, along with hotels, everyone was an obtainable property, which had been renovated with modern adjustments of the aboriginal culture and legacy of its particular locality. Colors of Angsana s first appearance was in August 2003 in Shangri-La, Yunnan, China in the midst of the Gyalthang Dzong inn. Through both Banyan Tree and Angsana, distinctive consumer segments were aimed. The inspiration behind this distinguishing branding approach was to increase its consumer base at the same time as minimizing brand strength and cannibalism. What is more, every line of brand and prod uct made way for cross-selling opportunities that helped to decrease the undesirable impact of exterior events, for instance, SARS and radical bombings? Being positioned in different nations and having a geologically diverse consumer base mitigated the impact of this kind of events. We will write a custom essay sample on Positioning and Branding Strategy of Banyan Tree Hotels and Resorts or any topic specifically for you Only $17.96 $11.86/page The aforementioned opportunities permitted the corporation to spread the spa business out into new-fangled markets and prop up its brand exclusive of incurring capital expenses. Banyan Tree Spas, along with Angsana Spas presented distinctive product contributions and undertakings.

Essay on Main Causes of Divorce - 609 Words

One of the main things people do when they feel great chemistry between one another is get married. Some couples are unable to maintain their relationship and they get a divorce; which is one of the solutions to solve the problems between husband and wife. Most people think carefully before they get married however the divorce rates are continuously increasing. There are three main causes of divorce: changing in woman’s roles, stress in modern living, and lack of communication. The first significant cause of recent rise in the rates of divorce is a woman’s role being completely changed. In the past, men had to earn all the money to afford the expenses of the family, whereas woman only did housework. That led to the woman having no money†¦show more content†¦Many people who live in globalization have considerable pressures to earn money. Some people cannot maintain their high maintenance lifestyle and are forced to settle for less. Consequently, their spouse may feel like they have settled for less and decide they may be better suited for someone else. This usually occurs when people just marry for money or material things. Those type of marriages usually never last and end in a horrible divorce. The final cause of recently increasing divorce is lack of communication. Owing to financial status in each family, many people are fairly busy. For this reason, they have inadequate time to talk to their spouse about their problems. Consequently, that usually causes divorce. Some couples are often quiet when they have problems with each other. Soon their little problems expand to big problems, resulting in divorce. Maybe if people communicated more with their partner divorce rates would be increasing so drastically. In addition to the three causes I mentioned, there are also two effects of divorce. Most couples normally have children when they get married. Divorces can directly affect the children of the couple. Children living in a single parent house hold are more likely to get pregnant as a teenager, drop out in high school, abuse drugs, and have aggressive emotional and behavioral problems. Some children decide to leave their home and subsequently become homeless and they do not have good opportunities to find a job dueShow MoreRelatedEssay on Main Causes of Divorce982 Words   |  4 PagesHowever, fifty percent of these couples cannot seem to fulfill their marriage vows. As a result, they choose to get a divorce. Divorce is very easy to do nowadays unlike the past. Statistics show that the four main causes of divorce are: financial difficulty, women are more independent, infidelity, and couples are getting married at a young age. The number one cause for divorce is financial difficulty, before a couple enters a marriage they have their own bills and spending habits, they do notRead MoreEssay on Causes and Effects of Divorce620 Words   |  3 PagesCauses and Effects of Divorce Relationships are all about give and take, and to maintain them people must be willing to do the work. Today dissolution of marriage is being used as the easy way out when couples can no longer agree. Although people tend to think carefully before they get marriage, the rate of divorce continuously rise nowadays. There are three main causes of divorce: lack of communication, financial problems, and infidelity, which are explained throughout this essay. The first significantRead MoreWhy Divorce Is Not Be So Permanent? Divorce1590 Words   |  7 Pages(Traditional). What causes this sacred life-long bond to not be so permanent? Divorce use to seem to be the absolute worst thing in the world but now unfortunately has taken the title of a â€Å"new norm.† According to the authors of Should I Keep Trying to Work It Out?: A Guidebook for Individuals and Couples at the Crossroads for Divorce (and Before), â€Å"In the United States, researchers estimate that 40%–50% of all first marriages, and 60% of second marriages, will end in divorce† (Hawkins). Every dayRead MoreWhy Has The Divorce Rate Of The Uk Change Over The Past 30 Years?1181 Words   |  5 PagesWhy has the divorce rate in the UK change over the past 30 years? Contents Introduction.................................................................................................................................... 2 Main Body†¦........................................................................................................................................... 3 Conclusion.............................................................................................................Read MoreEssay on The Negative Effects of Divorce Rates in United States1240 Words   |  5 PagesThere are several reasons that cause people to divorce and this result affects the children. ​In the U.S., is it common that we see many married people end their relationship with a divorce and most of them are young people. The divorce rates still at a high rate that in the Unites States statistics show, one out of two marriages end in divorce. The current divorce rate may be decreasing however at the same time many people are not getting married so therefore the divorce rates remains low. When peopleRead MoreDivorce Rate And Divorce Rates1224 Words   |  5 PagesDivorce rate also known as divorce demography, which is the study of demographic factors that impact divorced as a social phenomenon, the divorce demography can clearly evaluate and reflect the marriage stability and happiness index of certain countries or area and that is the reason why data statistics of divorce rate is important. According to ONS (Office of National Statistics), the divorce rate has not been that low since 1974, when it was 0.9%. The number of divorces in 2014 was declined toRead MoreDi vorce808 Words   |  4 Pagestheir relationship so they choose to divorce, which is one of the solutions to cope with problems between a husband and wife. Most people claim to think carefully before they get married, but the divorce rates continue to increase. There are three main causes of divorce: the changing of a man and a woman s role, stress in modern living and the lack of communication between the married couple. The first significant cause of recent rise in the rates of divorce is that women completely change in rolesRead MoreThe Effect of Law Changes on the Growth of Divorce Rate Essay731 Words   |  3 PagesEffect of Law Changes on the Growth of Divorce Rate Divorce is the legal termination of a marriage. There is no doubt that divorce is much more common, becoming a norm almost. If present trends continue, it is estimated that 1 in 3 marriages will end in divorce, but is it the alteration in the legal grounds that is causing this trend? In this essay I will look at the other aspects that could be the foundation for the growth of divorce and state which I think is the mostRead MoreDivorce And Its Effect On Children881 Words   |  4 PagesIn society today, divorce is more the custom than it has ever been before. There are countless causes for divorce as there are people who split-up. There are numerous dynamics that subsidize to divorce, such as financial issues, substance abuse by a partner, irresponsibility of one or both parties, sexual carelessness, the effortlessness of receiving a divorce, and several other reasons. Divorce is the result of a marriage that is confronted with complications that appear undefeatable, an incapabilityRead MoreHigh Divorce Rates1469 Words   |  6 PagesFamily Institution (High Divorce Rates) Have you ever been to a traditional wedding? They are the most beautiful breath taking experience that you have ever seen; many symbols like the exchange of rings, uniting candle, flowers, bride’s maids and best man, and the bride in a beautiful white dress. Also weddings are a lot of fun too. They are the start of a family institution. On the flip side they are expensive and stressful for the couple at hand and the odds of staying together are only

American Labor Movement Development Of Unions Essay Example For Students

American Labor Movement: Development Of Unions Essay American Labor Movement: Development Of Unions Essay The American Labor Movement of the nineteenth century developed as a result of the city-wide organizations that unhappy workers were establishing. These men and women were determined to receive the rights and privileges they deserved as citizens of a free country. They refused to be treated like slaves, and work under unbearable conditions any longer. Workers joined together and realized that a group is much more powerful than an individual when protesting against intimidating companies. Unions, coalitions of workers pursuing a common objective, began to form demanding only ten instead of twelve hours in a work day. Workers realized the importance of economic and legal protection against the powerful employers who took advantage of them. (AFL-CIO American Federalist, 1) The beginnings of the American Labor Movement started with the Industrial Revolution. Textile mills were the first factories built in the United States. Once factory systems began to grow, a demand for workers increased. They hired large amounts of young women and children who were expected to do the same work as men for less wages. New immigrants were also employed and called free workers because they were unskilled. These immigrants poured into cities, desperate for any kind of work.(Working People, 1) Child labor in the factories was not only common, but necessary for a familys income. Children as young as five or six manned machines or did jobs such as sweeping floors to earn money. It was dangerous, and they were often hurt by the large, heavy machinery. No laws prevented the factories from using these children, so they continued to do so. (AACTchrNET, 1) Sweatshops were created in crowded, unsanitary tenements. These were makeshift construction houses, dirty and unbearably hot. They were usually formed for the construction of garments. The wages, as in factories, were pitifully low, no benefits were made, and the worker was paid by the number of pieces he or she completed in a day. Unrealistic demands were put on the workers who could barely afford to support their families. (1) The United States had the highest job-related fatality rate of any other industrialized nation in the world. Everyone worked eighty hours or more a week for extremely low wages. Men and women earned twenty to forty percent less than the minimum deemed necessary for a decent life. The number was even worse for children. (Department of Humanities Computing, 2) Often workers would go home after a long day and have to continue work on an unfinished product, which they had to return to the factory in the morning. Their jobs were never finished, and they barely had any time to rest. (Working People, 1) These men, women, and children lived in dilapidated tenements. People lived and worked in unhealthy environments in poverty with little food. (Working People, 1) The country was growing and its economy was rising, but its people were miserable. Technological improvements continually reduced the demand for skilled labor. Yet, eighteen million immigrants between 1880 and 1910 entered the country eager for work. With an abundance of new immigrants willing to work, and no laws protecting a workers rights, businesses disregarded the lives of the individuals. (Department of Humanities, 1) This began to change with the formation of National Unions, collaborations of trade unions created to be even more effective than the local unions. (Working People, 1) The National Trades Union, formed in 1834, attempted to improve the current working conditions, but failed due to the financial panic three years later. (AFL-CIO American Federationalist, 1) The National Labor Union in 1866 managed to establish an eight hour work day in 1868 for federal employees. However, it fell apart once their leader had died in 1873 and an economic depression swept across the nation. (1) Essay about Wolfgang Amadeus MozartThe first large national labor organization to become popular was the Noble and Holy Order of the Knights of Labor. It was founded in 1869 by garment workers in Philadelphia who believed that one union of skilled and unskilled workers should exist. The union was originally a secret, but later was open to all workers, including blacks, women and farmers. Five hundred thousand workers joined in a year. Their goals were an eight-hour work day, a minimum wage, arbitration rather than .

Negative Effects of Rape Trauma free essay sample

During adolescent years, teenagers may suffer various types of social and emotional hardships. These difficulties have a serious effect on teenagers, mostly because of the transitional period in their life that they are going through. Adolescence is a time where one finds their inner self and chooses who and what they want to be. When growing up, teenagers are susceptible to various types of change through different experiences. Specifically, rape has an extremely harsh effect on adolescents during this vulnerable stage in their lives. In the fiction novel Speak, Melinda Sordino is permanently scarred by rape at a very young age, negatively affecting her life. The novel Speak, by Laurie Halse Anderson, and modern sources explore how rape trauma and depression lead to a lack of social support and loneliness. A victim of rape trauma is likely to experience effects of damaged social interactions and negative self-image. The article, â€Å"Ego-Identity Achievement and Perception of Risk in Intimacy in Survivors of Stranger and Acquaintance Rape,† by Siobhan L. We will write a custom essay sample on Negative Effects of Rape Trauma or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page McEwan, Anton de Man F., and Paul Simpson-Housley, discusses the symptoms of a rape victim by stating that they, Indeed may be more devastating with longer lasting symptomatology in certain areas of psychological functioning, such as self-blame, negative self-image, and impairedsocial relations (McEwan, de Man, Simpso-Hously 282). In relation to Melinda, this article helps support the impact that the rape had on her, including her low self-esteem. Melinda exemplifies this when she takes down the mirror in her room and places it in her closet, facing the wall, revealing the negative image that she has of herself (Anderson 17). This is shown again when Melinda is asked to go to a small get together by one of her classmates. She thinks to herself, Nope. I dont do parties. No thanks. I trot out excuses: homework, strict parents, tuba practice, late-night dentist appointment, have to feed the warthogs. I dont have a good track record with parties (Anderson 131). Melinda’s clear la ck of confidence in this situation potrays the impact that the rape had on her by showing the damage done to her social interaction skills. Melinda’s symptomatology demonstrates a lower self-image and debilitated social relationships that proceeded her rape trauma. As a result of rape, depression serves as a main symptom of the traumatic experience. Depression can lead into more serious outcomes, including suicidal thoughts and actions. Evidence found through the article, â€Å"Mood Instability, Mental Illness and Suicidal Ideas: Results from a Household Survey† by Steven Marwaha, Nick Parsons, and Matthew Broome, states that, â€Å"Likelihood ratio tests indicated that mental disorders [depression] and MI [mental instability] were individually more strongly associated with suicidal ideas† (Marwaha, Parsons, Broome 1434). Depression alone can ruin lives, making people consider serious actions, including suicidal behavior. Melinda has a direct connection to these statistics because she has acted upon her suicidal thoughts. At a point where Melinda’s depression envelops her, Melinda narrates, â€Å"I open up a paper clip and scratch it across the inside of my left wrist. Pitiful. If a suicide attempt is a cry for help, then what is this? A whimper, a peep? I draw little windowcracks of blood, etching line after line until it stops hurting† (Anderson 87). From this scene in the novel, Melinda’s self-harm proves to derive from her depression and mental instability. Melinda’s rape experience causes her to have severe depression and suicidal thoughts that lead to self-harm. Due to Melinda’s depression, there is a noticeable decrease of support from her family members and from her close friend, Heather. Family and friends are necessary aspects of someone’s life, espescially when that person is going through such a horrendous situation. According to the article â€Å"Social Isolation, Psychological Health, and Protective Factors in Adolescence,† by Jennifer A. Hall-Lande, Marla E. Eisenberg, Sandra L. Christenson, and Dianne Neumark-Sztainer, defines family connectedness as, â€Å"a sense of closeness and caring from family members. It is one of the most important contributors to positive outcomes and psychological health of adolescents† (Hall-Lande, Eisenberg, Christenson, Neumark-Sztainer 3). From this definition of family connectedness, it is extremely significant for family members to offer support to one another, something that Melinda does not receive. Melinda frequently mentions her parents’ bad relationship and their strong hatred for one another (Anderson 125). In addition to having no support from her family members, Melinda also receives no support from Heather. When sitting at lunch with Melinda, Heather states, â€Å"You don’t like anything. You are the most depressed person I’ve ever met, and excuse me for saying this, but you are no fun to be around and I think you need professional help† (Anderson 105). Heather recognizes Melinda’s depression, and instead of supporting her, she attempts to disassociate herself with Melinda. After being deserted by her family and her only friend, Melinda is left with absolutely no social support. Following her rape trauma and depression, Melinda becomes socially isolated, relating to her loneliness. Researchers have agreed upon the concept that humans are in need of social relationships, which is known as a psychological theory. In the article â€Å"Perceived Social Isolation in a Community Sample: Its Prevalence and Correlates with Aspects of Peoples Lives,† by Graeme Hawthorne, PhD, researchers believe that, â€Å"Collectively, these [psychological theories] are consistent with the existential loneliness hypothesis; i.e. that people need to belong† (Hawthorne 140). This evidence helps support the idea that the feeling of not belonging will cause loneliness. In Speak, Melinda does not feel socially accepted and because of her rape trauma, she does not allow herself to become a part of any crowd. Due to Melinda’s rape, her social impairment discourages her to accept any possible relationships. This is demonstrated when Melinda mentions that she would ref use to wear anything seasonal if she were a part of the â€Å"Martha† clique, a group of popular girls at Melinda’s school (Anderson 69). When Melinda returns to school, she notices that everyone in her grade falls into groups of people. However, she quickly realizes that she does not fall into a group when she thinks to herself, â€Å"I am clanless†¦ I am Outcast† (Anderson 4). Anderson capitalizes â€Å"Outcast† to emphasize Melinda’s single-membered clan to the readers, primarily to depict how alone Melinda really is in her school. Along with having no family or friends to support Melinda, she is also surrounded by people who dislike and bully her in school. Melinda’s school plays a large role in the novel by encircling her in a bitter atmosphere almost everyday. Melinda is bullied when a girl grabs her hair and yanks it at a social event (Anderson 29). In this scene, Melinda was physically attacked by a peer. Melinda is disliked and feels down on herself, especially when a group of girls are laughing extremely loud, and she knows that it is about her (Anderson 4). Melinda is disconnected from her school, contributing to her social isolation. Throughout the novel, Melinda is overtaken with the feeling of loneliness, as a result of having the constant thought of not belonging. The aftermath of Melinda’s rape trauma has proven to lead to severely negative effects. Melinda demonstrates these effects by suffering through depression, isolation, and loneliness, all without any support. Because of Melinda’s rape and struggle through adolescence, she will forever be impacted. Melinda’s trauma was a chain effect; the rape led to negative self-image, leading to depression which was followed by a lack of social support, social isolation, and loneliness. If Melinda had not gotten the courage to speak, the effects that the rape had on her could have been a lot more severe and damaging. Adolescents can r elate to Melinda in the sense that experiencing traumatic events can have serious effects on a young person. Adolescents are constantly being exposed to these situations in the modern world, and all situations can affect one in their adolescent years, for it is the time that teenagers develop into themselves.